WHAT'S NEW?

Level up your senses! Power up blocks won’t stop you from saving the six character and treasure pieces in this Arcade Adventure.  If you look clos...

Turn any cram session into a jam session! With it's smooth texture and mixed berry scent, this putty will keep you rocking. Crazy AaronÕs new SCEN...

This portable 2 in 1 magnetic puzzle set features progressively challenging games designed to guide young children from focus on Òbig pictureÓ thin...

A Loyal Companion in Life Ð Multi-function LCD Doodle Board, perfect for both kids and adults. 100% environmentally friendly and recyclable. Use it...

A Loyal Companion in Life Ð Multi-function LCD Doodle Board, perfect for both kids and adults. 100% environmentally friendly and recyclable. Use it...

Composed of 50 magnets, 10 cards, and 1 wipe-clean marker, this dress up magnetic art case is easy to carry and create fashion clothing in a fun wa...

Composed of 49 magnets, 3 cards, and 1 wipe-clean marker, this dress up magnetic art case is easy to carry and create Fairy Tales in a fun way. Wit...

Composed of 57 magnets, 8 cards, and 1 wipe-clean marker, this vehicle magnetic art case is easy to carry and learn transport tools around us in a ...

Firefighters, police officers, healthcare workers and teachers are the real heroes of today's world! Our Hero-themed puzzle boxes are designed to e...

Firefighters, police officers, healthcare workers and teachers are the real heroes of today's world! Our Hero-themed puzzle boxes are designed to e...

Inspired by Yayoi Kusama, Marie Curie, Neil Alden Armstrong and Charles Robert Darwin, these magnetic boxes are designed to encourage kids to dream...

The Numbers puzzle is designed with 32 large pieces of the numbers 1-9 for toddlers and pre-schoolers to match and explore. Each puzzle inspires in...

Shiny Packaging Design This magnetic box is based around mermaids, including two scenes and over 30 magnetic pieces. It integrates different unico...

Shiny Packaging Design This magnetic box is based around a kind of lovely virtual animal - unicorn, including two scenes and over 30 magnetic piec...

Discover the biggest creatures that ever lived on Earth millions of years ago. Play the magnetic puzzles and read the mini encyclopaedia to learn a...

How does my brain work? How do my ears let me hear sound? What happens to my food after I eat it? This magnetic kit helps children learn all about ...

*Each sold separately What do you do when you combine crafting with collectability? Meet MGA's Miniverse, Make It Mini Food! The only mini collec...

WIDOW WOOD & SUSPENSEFUL SPICE SCENT NOTES: Top: Mandarin, orange, pepper, nutmeg, coriander Middle: Grapefruit, gaiac wood, chilli Base: Wood...

SUPER SOLDIER ROSE & FREESIA SCENT NOTES: Top: Mandarin, bergamot, freesia, narcissus Middle: Rose, gardenia, pineapple Base: Musk, amber Tak...

SCENT NOTES: Top: Rose, carnation Middle: Jasmine, ylang-ylang, violet Base: Sandalwood, vanilla, tonka, musk Instil a sense of calm with the rela...

MARK L-EATHER & JARVIS SPICE SCENT NOTES: Top: Nutmeg, saffron, violet leaf Middle: Leather Base: Cedarwood, patchouli, amber Get ready to su...

MIGHTY MUSK & ASGARDIAN AMBER SCENT NOTES: Top: Orange, mandarin Middle: Osmanthus, rose, jasmine Base: Amber, musk, vanilla Bring vigour and...

A complete activity book with colouring pages, stickers, figure decals, and crafts to encourage learning and coordination in children. Read the 16...

A complete activity book with colouring pages, stickers, figure decals, and crafts to encourage learning and coordination in children. Read the 16...

A complete activity book with colouring pages, stickers, figure decals, and crafts to encourage learning and coordination in children. Read the 16...

Millions of years ago, the Earth was populated by huge reptiles, some fearsome, others more tame: the dinosaurs. Get to know them all and learn to ...

Open this wonderful book and learn all about counting and the numbers around you. Find out all about first concepts with these vibrant books that c...

Great for hand eye co-ordination, with fun rhyming text and bright illustration are stimulating for children. With finger traces on all pages and c...

Stimulating for children, these brightly illustrated books have fun rhyming texts that are perfect for first learning toddlers. They're a carrycas...

Stimulating for children, these brightly illustrated books have fun rhyming texts that are perfect for first learning toddlers. They're a carrycase...

ÒHave you ever smelt a unicornÕs fart? How about a bear, or a koalaÕs? Lift the flaps and have a sniff! This hilarious, rhyming scratch and sniff b...

These 16-page books are packed full of packed full of pages for kids to enjoy colouring in, using their fingerprints and the coloured inkpads. The...

These 16-page books are packed full of packed full of pages for kids to enjoy colouring in, using their fingerprints and the coloured inkpads. The...

This is our second installation of the hugely popular Scratch n Sniff Fart Book. This edition is filled with a windy family and their lovely smell...

These 16 page boardbooks are full of cheeky animals and characters showcasing their unique-smelling bottom burps! Each spread has a large flap to ...

Make music in the bath with this Bath time Xylphone - complete with Music sheets.

Contents:- 30 reusable foam pieces and a handy mesh storage bag with suction pads. Packed in a colorful printed box.

Contents:- 33 reusable foam pieces and a handy mesh storage bag with suction pads. Packed in a colorful printed box.

Introduce inquisitive children to the concept of opposites with this beautifully illustrated exploration of animals that thrive in the heat and tho...

Perfect for the youngest puzzling enthusiasts, Barnyard 123 is a jumbo floor puzzle great for recognising numbers and learning to count. This 36 pi...

Perfect for beginner puzzling enthusiasts, LetÕs Begin - Jungle contains ten different 2-piece puzzles each with a different animal to match togeth...

EARLY LEARNING PUZZLES! A set of three delightful, beautifully illustrated puzzles of increasing difficulty that come in a sturdy reusable, multi-p...

Perfect for both indoor and outdoor play is this beautifully illustrated, textured 7" Playground Ball. It's made from natural and synthetic rubber ...

Glitter Goo can be used in so many ways; crafting up a storm, embellishing artworks on paper, decorating hard surfaces, jazzing up pet rocks or giv...

Kids will love adding a pop of glitter to their school bag with this all-in-one Bag Charms craft kit. This clever craft kit contains everything ki...

Designed to foster creativity, pretend play and storytelling, Felt Stories - Under the Sea empowers kids to explore their limitless imaginations. T...

Calling all water warriors! The Galaxy Water Blaster is here to help your little one having a splashing good time outdoors. Perfect for small hand...

Playful kittens, chubby chooks and buzzing bees frolic in this Colour Change Colouring Set, perfect for little creatives keen to bring their garden...